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Ad Age Ad Lib

Jan 12, 2018

Recent research has found that smart speakers such as Amazon Echo and Google Home will be in 55 percent of all U.S. households by 2022. That’s a lot of skills. To help us break down what this all means — for consumers, marketers, content providers, non-profits and more — we’re joined by Doug Robinson, CEO of Fresh Digital Group. Robinson’s team has built some 400 skills for clients ranging from ESPN to BMW and UNICEF to Toys R Us among many others. Robinson breaks down how consumers are using these smart speakers, what’s coming down the pike in terms of the tech, and what people just get wrong about voice.