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Ad Age Ad Lib

Aug 27, 2020

In a time period when there seems to be little cause for optimism, Ad Age spoke with Omnicom Media Group CEO Scott Hagedorn on where he sees bright spots starting to emerge within his agency and the industry...

Aug 20, 2020

Oscar Martinez, Senior Brand Director of Tecate, joins the pod to talk about the brand’s marketing overhaul, which includes a move away from boxing and into music. We break down the brew’s “Mexico is in US” campaign that emphasizes the brand’s border-town heritage while seeking to appeal to drinkers who are...

Aug 14, 2020

Curtis Hougland, the founder and CEO of communications and strategy shop Main Street One, explains the social and political science behind voter/consumer persuasion, and why the time is right for campaigns and brands to leverage older (55+) influencers.

Aug 6, 2020

4A's Executive VP of Government Relations Alison Pepper discusses how she and other industry organizations fought a 3 percent tax on advertising services and the sale of “personal information" proposed by The Washington, D.C. City Council as part of a plan to combat a growing budget deficit, and won. She says...