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Ad Age Ad Lib

Dec 16, 2020

The 80s pop star takes a break from shooting a Frito-Lay commercial to discuss the music industry, becoming a meme, and what he's been up to during the pandemic.

Dec 11, 2020

Ben Howe of Howe Creative, one of The Lincoln Project’s key video collaborators, on the making of ‘Mourning in America’—and what it takes to go viral

Dec 3, 2020

On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's part of the brand’s...

Nov 24, 2020

In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came...

Nov 19, 2020

On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esports, with viewers flocking to gaming as other live sports and entertainment were shut down. Activision Blizzard was one of...