Preview Mode Links will not work in preview mode

Ad Age Ad Lib

Dec 26, 2019

The industry’s collective mind was blown when David Droga announced in April that his namesake agency, Droga5, would be acquired by Accenture Interactive. The consultants are coming for the creatives, the narrative went. Not so fast, says Droga. In this conversation, recorded in July, he discusses the three-year journey toward acquisition—and what comes next.