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Ad Age Ad Lib

Jan 21, 2020

In 2016 Astley, a Condé Nast lifer, inherited a stodgy brand and was tasked with brining a fresh voice and new vision to it. Architectural Digest, which turns 100 this month, had hardly any digital presence to speak of: No video footprint, fewer than a million followers on Instagram. Today it is coming up on 5 million Instagram followers and has more than 2.5 million subscribers on YouTube. Astley joins the podcast today to talk about modernizing the mag without losing touch with its DNA. And the ads. All those beautiful ads.