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Ad Age Ad Lib

Sep 13, 2018

Chances are, even if you are an avid consumer of short form streaming videos, you’ve never heard of Studio 71. But you’ve seen their work — or at least your kids have. From Canadian YouTube superstar Lilly Singh to vlogger Roman Atwood to Good Mythical Morning with Rhett and Link — Studio 71 is the media agency behind videos that generate a reported 9.5 billion views across platforms every month. The company, co-founded by Reza Izad, helps creators make money and grow their offering for advertisers, and through merchandizing and intellectual property. Izad joins us today to talk about the streaming media space, where there’s been no shortage of sturm und drang over the past year or so.