Jun 28, 2018
At a time when ad tech is besieged by brand safety concerns, transparency issues and industry-wide consolidation, the Trade Desk has been having a solid run. The demand side programmatic ad buying platform — have we lost you yet? — generated $85.7 million in revenue during the first quarter of 2018, a 61 percent...
Jun 20, 2018
Michael Wolff has some thoughts about conflict. A consummate media insider for decades, the journalist-provocateur-entrepreneur shot into the public consciousness in January with the publication of his sensational peek inside the Donald Trump White House, “Fire and Fury.” He, along with the rest of the advertising...
Jun 18, 2018
You may not have heard of David Shing, but you probably know about Shingy. The self-styled “digital prophet” at Oath – the Verizon-owned juggernaut that comprises AOL, Yahoo, the Huffington Post and some 50 media and b-to-b brands – is in Cannes on a mission that seems counterintuitive to what a digital prophet...
Jun 14, 2018
In a challenging time with so much gloom and doom out there, Paul Marobella remains a consummate optimist. The North American Chairman and CEO of Havas creative says the current climate reminds him of the mid-1990s, “when digital was going to change everything.” Marobella joins the Ad Lib podcast today to...
Jun 7, 2018
An expansive marketer in an era of the incredible shrinking CMO, Rajamannar joins the Ad Lib podcast to discuss what he calls the CMO existential crisis. We talk about marketing at scale in a time when people hate ads and have the power to block them, the surprising durability of the 20-year-old “Priceless” campaign...