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Ad Age Ad Lib

Jan 17, 2019

Bloomberg Media has been experimenting across the board lately — from its consultancy play to an aggressive over-the-top streaming strategy to TicToc, a video partnership with Twitter. Joining us on the podcast is chief global revenue officer Keith Grossman, who breaks down why these are both the best of times and the worst of times to be in digital media -- and why there's never been a better moment to be a media brand that knows what it stands for.