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Ad Age Ad Lib

Dec 6, 2018

Days after Salesforce co-founder Marc Benioff and his wife Lynne closed on their purchase of Time, the new owners gave its editor, Edward Felsenthal, the additional title of CEO. Felsenthal joins Ad Lib to discuss his role in the negotiation process with the Benioffs – and where he plans to take things under the new ownership. Time is on something of a roll: it won an Emmy in 2017, a National Magazine Award in 2018 and will see nearly 2 billion video streams this year. And, despite declining print revenues, Time remains the largest U.S. print title in news, with 2 million subscribers.