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Ad Age Ad Lib

Apr 5, 2018

Hyperlocal news has had a rough, ahem, patch in recent years. Undone by Craigslist and Facebook and Google, among others, local news sites have struggled to stay afloat. The end of 2017 alone saw the shuttering of both Gothamist and DNAInfo.  Patch CEO and executive editor Warren St. John joins Ad Lib this week to tell us what’s going on at Patch. Among his many accomplishments as a writer and reporter for the New York Times and others, St. John also happens to be the guy who popularized the term “metrosexual” in 2005. Today he shares what he’s been up to as a CEO and how he hopes to make hyperlocal work where others have stumbled.