Nov 20, 2018
After 14 years at Anomaly, founding partner Karina Wilsher will be assuming the global CEO title at the agency. Currently the global COO, Wilsher has long been groomed for the new role and will assume the chief executive position in January. True to its name, Anomaly is an outlier in its space, a non-traditional agency that was founded with a commitment to intellectual property and creating products. Wilsher joins me today to discuss the news and what it means for her and for Anomaly. We discuss its most famous product, the legal cannabis pen Dosist, the breaking down of the holding company model, Brexit — which the London-based Wilsher describes as a “shit show.” We get into the struggles of Anomaly’s parent company MDC Partners, evolving consumer behaviors and what 2019 looks like for Anomaly.