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Ad Age Ad Lib

Apr 26, 2018

For almost exactly a year now, Hanya Yanagihara has been molding T Magazine, the New York Times’ lifestyle and culture magazine, in her image. A recent refresh brought in a new logo and typeface, but the full bleed art, smart cultural journalism and yes the ads — so many ads — are still going strong. Hanya is also the author of the critically acclaimed 2015 novel A Little Life. Here, she discusses her tenure as T Magazine’s editor one year in, fiction writing versus non-fiction editing, where the lush magazine fits in the broader New York Times ecosystem, and why — in an era when the Times is doubling down on digital — she herself doesn’t tweet and has never been on Facebook.