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Ad Age Ad Lib

Jan 24, 2019

A publisher of podcasts, radio shows and online articles about sports and sports culture, Barstool Sports has a robust commerce and pay-per-view events business to feed its rabidly dedicated fanbase, known as Stoolies. It is, to hear CEO Erika Nardini tell it, the publisher model of the future. All of this despite — or perhaps because of — a habit of courting controversy. The company has repeatedly been taken to task for language and behavior that ranges from juvenile to full-blown misogynistic. Nardini unpacks all of that and more on this episode of Ad Lib.