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Ad Age Ad Lib

Feb 27, 2020

Taylor Lorenz covers internet culture and trends for the Gray Lady--memes, yes, but also influencers, TikTok, YouTubers and more. She has a knack for identifying zeitgeisty moments just before they break through to mainstream consciousness. Her recent headlines include a look at the Bloomberg campaign’s meme strategy, a visit to the so-called Hype House group home for LA Tok Tok influencers and more. She may be the reason you've heard the expression OK Boomer, quite possibly leveled directly at you.