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Ad Age Ad Lib

Mar 14, 2019

In a digital media landscape littered with layoffs, mergers, acquisitions and bankruptcy, the New York Times remains a bright spot. Last week, the Times reported adding more than a quarter million new digital-only subscriptions in its fourth quarter earnings call. The publisher’s success invites the question: what does a subscription-first model mean for the paper’s ads business? Tomich joins the podcast to answer that — and more. We get into the runaway success of “The Daily” podcast, and how it has informed the publisher’s new video product, “The Weekly.” Tomich will break down the Times’ wary relationship with platforms and how it looks at innovation in tech. And we also discuss the paper’s antagonistic relationship with a certain sitting president.