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Ad Age Ad Lib

Mar 22, 2018

March Madness is well underway and if you’re a sports fan of a certain age, chances are you’re tracking your decimated bracket on Bleacher Report. Bleacher Report CEO Dave Finocchio joins us on this episode of Ad Lib to discuss its distributed approach to publishing, what makes Bleacher Report connect with younger audiences in an oversaturated sports market — and how it’s been working with Turner Broadcasting, which acquired Bleacher Report in 2012 for a reported $175 to $200 million.