Preview Mode Links will not work in preview mode

Ad Age Ad Lib

Jan 29, 2019

Michelob Ultra will air two commercials in Super Bowl LIII – one featuring robots and the other making a direct appeal to female football viewers. Azania Andrews, VP marketing, at the Anheuser-Busch brewer, joins this special Super Bowl edition of the Ad Lib podcast to discuss just what goes into creating an ad for the Big Game and how Michelob is trying to change how women are portrayed on marketers’ biggest stage.