Feb 27, 2026
Agency reporter Ewan Larkin decodes a recent lawsuit against WPP Media that has made agency transparency the industry’s buzziest topic. Larkin defines media rebates and principal media buying, explaining how agencies aggregate billions in client ad budgets to negotiate volume deals with platforms such as Google, Meta...
Feb 20, 2026
Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands’ advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they plan to scale generative AI use.
Plus, why agencies are rushing to get their clients on ChatGPT, including the...
Feb 13, 2026
Ad Age reporters and editors share their top Super Bowl takeaways that indicate elements of winning Big-Game strategies. From the downfall of celebrity slop to the best uses of social media and the risks brands take when they play it safe, take notes on what hit and missed last Sunday so that your brand can get ahead on...